SoftServe Targets $1bn as it Tackles Innovation Challenge

Posted on September 20,
2018 by Nick Mayes

PAC has written several times about the return to prominence of mid-sized IT services providers, as buyers look for a more agile and personal touch in supporting their digital strategies. 

Insights from this year's DMEXCO Conference

Posted on September 19,
2018 by Kristy Marie Espat

We were among the 40,000 visitors (10,000 more than last year) that descended on Cologne last week to attend the Digital Marketing Expo & Conference (DMEXCO). The event, which gathers decision-makers from digital business, marketing and innovation, hosted 1,000 exhibitors and 170 start-ups this year. So, judging purely by numbers, the DMEXCO 2018 was a great success. However, did the conference content meet expectations? What were the major topics that were addressed? And did the various presentations, workshops and panel discussions provide any added value for its visitors?

Hosting innovation and co-creation: IBM’s Watson IoT Center in Munich

Posted on September 18,
2018 by Katrin Schleife

PAC recently had the chance to visit IBM's Watson IoT Center in Munich. Discussions quickly revolved around topics like connected objects, artificial intelligence (AI), and smart cities, and took a cross-vertical perspective.