About Pierre Audoin Consultants

Pierre Audoin Consultants (PAC) is a research & consulting firm, specialized on the software and IT services (SITS) industry. PAC combines detailed knowledge of the local ICT markets in 30+ countries around the globe, with a strong European heritage. With a growing network of industry analysts and consultants around the globe, PAC and its partners ensure local presence in the major IT markets.

Founded in 1976 and headquartered in Paris, PAC is part of the CXP Group, the leading European research & advisory firm in the field of software and IT services.


Approach Portfolio  I  References 



Vision. Strategy. Results.

Our Mission

From strategy to execution, PAC delivers focused and objective responses to the growth challenges of Information and Communication Technology (ICT) players.

PAC helps ICT vendors to optimize their strategies by providing quantitative and qualitative market analysis as well as operational and strategic consulting. We advise CIOs and financial investors in evaluating ICT vendors and solutions and support their investment decisions. Public institutions and organizations also rely on our key analyses to develop and shape their ICT policies.


Our Vision

The dynamics of technology involve a rapid and irreversible evolution of the information technology industry towards a world of services.
This ubiquitous trend is pushing all the players to rethink their business models and to revolutionize their client relationships.

With its unique expertise in the software and IT services markets,
PAC is the partner of reference for an evolving ICT industry.


Our Fundamentals

PAC's motivation has always been to provide its clients with high-quality analysis and advice, based on the following factors:

  • Well-founded, differentiated knowledge, which is constantly updated and extended through numerous face-to-face discussions with suppliers and end users in each country
  • Local analysis, which takes into account the particular circumstances of each country concerned, as this plays a part in the development of demand
  • Consultants who are both analyst and consultants, and are able to assist our clients with valuable consultancy services in their specialized fields

Our analysts and consultants look beyond the hype and identify the true value drivers to enhance the client’s identity and strategic vision through:

PAC's fundamentals


Back To Top


Back To Top



Through constant technical innovation, PAC has become an important partner for market leaders in their development and diversification. Regular customers are primarily IT services providers, consulting firms, software vendors, outsourcing suppliers, and telecommunications suppliers, as well as investment banks and public institutions. PAC works closely with senior management, strategy, business development, sales and marketing advisors. Where end users are concerned, PAC primarily meets with IT managers and senior management.

PAC's customers on a worldwide level include (partial list):

Back To Top