Founded in 1976, Pierre Audoin Consultants (PAC) became the leading European-based market analyst firm delivering focused and objective responses to the growth challenges of software & IT services vendors worldwide.

Today teknowlogy PAC is part of teknowlogy Group, the leading independent European research and consulting firm in the field of digital transformation, software and IT services.

About teknowlogy Group

A compelling track record combined with a solid market footprint

teknowlogy Group brings together the expertise of four research and advisory firms, each with a strong history and local presence in the fragmented markets of Europe: Ardour Consulting Group, BARC (Business Application Research Center), CXP and PAC (Pierre Audoin Consultants). Capitalizing on more than 40 years of experience, we operate out of seven countries with a network of 150 experts.

We support decision makers

We are a content-based company with strong consulting DNA. We are the preferred partner for European user companies to define IT strategy, govern teams and projects, and de-risk technology choices that drive successful business transformation.

We have a second-to-none understanding of market trends and IT users’ expectations. We then help software vendors and IT services companies better shape, execute and promote their own strategy in coherence with market needs and in anticipation of tomorrow’s expectations.

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For further information take a look at our other websites:

Ardour a teknowlogy Group company
Founded in 2004, Ardour Consulting is a well-established advisory firm in Europe, helping IT organizations of large European firms in the fields of IT strategy, IT sourcing, and IT governance.


BARC a teknowlogy Group company
Founded in 1999, BARC is the leading analyst brand in the BI and analytics field.


CXP a teknowlogy Group company
Founded in 1973, CXP is a research and consulting firm focusing on enterprise software solutions expertise for IT users in French-speaking countries


» Or get in contact with our local teams directly.