AWS Summit in Berlin: AWS' German partners and customers increase the speed of cloud adoption

Cloud provider Amazon Web Services is continuing to expand the features and functions offered on its platform; at the same time, more and more partners and customers in Germany are embracing the company’s cloud services for areas such as analytics, machine learning and software development. For them, the cloud is not just infrastructure as a service but an environment for doing things they were unable to with traditional technology platforms.

A growing number of systems integrators start offering services around the AWS platform and reselling those services. For one thing, they hope to gain a share of this fast-growing cloud business. And for another, their customers expect from them to provide support for their cloud transformation.

The service providers present at the event reflect the two categories of companies partnering with AWS and doing business in Germany: the large international players, such as Capgemini, NTT DATA, T-Systems or Accenture on the one hand, as well as local or regional vendors, e.g. Materna, Opitz or QSC, on the other.

At the moment, the majority of AWS-related projects are rather technology- and cost-driven, service providers supporting companies in migrating workloads to the cloud, configuring and managing cloud-based services as well as developing cloud-based software. We expect that this orientation will change over time. As cloud infrastructure is going to become a commodity, the value for companies lies in business transformation on the basis of cloud services. For this endeavor, AWS will not only need technology-minded integrators but also partners that can offer advisory services to company executives. AWS’ recent announcement to be working with Boston Consulting Group is an indicator for that.

Advisory services will be important for companies that want to migrate their SAP systems to the public cloud. SAP customers are currently assessing this step, and a growing number will move SAP workloads into the cloud – either by switching from on-premises to public cloud or from a traditional SAP outsourcing contract to cloud-based hosting. Just today, we have published a detailed report on our SITSI portal on the topic of SAP in the public cloud.

There is no doubt that the migration of these workloads provides benefits. However, from a business or innovation perspective, much more value actually comes from driving business innovation on the basis of machine learning, cloud-based analytics and microservices deployment with the tools provided by a public cloud platform.