Customer expectations of how to interact and be serviced by retail brands are rapidly changing. Today customers expect personalized experiences and offerings tailored to their individual preferences. Getting profound and comprehensive customer insights has therefore become essential for retailers and CPG companies.

Infosys’s agile digital services architecture for retail

Infosys’s agile digital services architecture for retail

On behalf of Infosys, this whitepaper describes aspects of changing retail environments and identifies the resulting cornerstones and success factors for customer experience optimization.