Companies rely on business applications from vendors to help keep their business running smoothly and in an efficient way. The wide range of business processes supported by applications as well as the complexity of the solution landscape have contributed to the fact that IT services around these platforms have become a crucial element of the global IT services industry.

PAC supports vendors of BAS services as well as IT organizations with both, our SITSI market research and strategic consulting projects.

Find out more about our BAS offerings below:


Research on software and IT services
Free white papers and trend studies
PAC blog posts
CXP Group events
Custom advisory and consultingCustom advisory and consulting

PAC’s strategic support offerings for IT vendors

  • Review & design of business models
  • Identification of most attractive market segments
  • Improving market perception & creation of a compelling market positioning
  • Design of a customer-oriented portfolio architecture / portfolio optimization
  • Increasing awareness through content-based marketing and thought leadership approaches
  • Improving effectiveness of the GTM strategy through sales enablement / designing the right value propositions
  • Design and/or activation of a comprehensive ecosystem
  • Support for inorganic growth / M&A

PAC’s support for IT organizations

  • Support of CIO organizations in better aligning with business requirements
  • Design of a business user-oriented service catalog for the CIO organization
  • Building up a business-oriented partner ecosystem for CIO organizations / vendor screening
  • Support in the communication & interaction process between CIO organizations and lines of business in large, transformational IT projects