Cloud computing reflects the shift in demand from a changing economy to a globalized, flexible and network-oriented ecosystem. Today we are closer to the notion of “IT on tap” than ever before.


Multi-Client projects

Current multi-client projects

  • Data Integration Multi Cloud 2017 - Maturité et niveau d’adoption des entreprises françaises (contact: Camille Marchand,
Research on software and IT services

Latest SITSI® research

  • Impact of Brexit on UK Cloud Services - InSight Analysis - UK » more
  • Software as a Service (SaaS) - Vendor Rankings - EMEA » more
  • Managing the Challenge of Multi-cloud Environments - InSight Analysis - Worldwide » more
Free white papers and trend studies

Free white papers and trend studies

  • Q&A: Die Swisscom "Application Cloud" – Startbahn in das digitale Zeitalter » more
  • PAC’s view on TCS’ cloud offering and vision in Germany - Research Note
    » more
  • Research Study: BI and Data Management in the Cloud: Issues and Trends » more
PAC blog posts

Latest blog posts

  • Public Cloud für datensensible Kundengruppen? - Microsoft erweitert seine Cloud Deutschland um Office-365-Services » more
  • PaaS has become a new battleground for IT vendors » more
  • U.K. Public Cloud Adoption: Infrastructure Investment to Grow With Additional Capacity » more
CXP Group events

Events, workshops and webinars

  • Webinar: Führen alle Wege in die Cloud - Falls ja, in welche? » more

Cloud computing is another milestone in ICT, just as mainframe and client/server concepts were, and reflects the shift in demand from a changing economy to a globalized, flexible and network-oriented ecosystem. Today we are closer to the, admittedly not new, notion of “IT on tap” than ever before.

The cloud trend is exerting a massive influence on the ICT industry and the way that technology resources are delivered and accessed. And it impacts all players on the ICT market, hardware and software vendors as well as systems integrators, consultants, outsourcers, telecom providers, value-added resellers, etc.

The cloud services market is already worth more than €100bn, and is still growing by more than 20% p.a., as it supersedes older styles of IT in many areas. Thus, no IT supplier or user can afford to ignore the “cloud phenomenon”, a truth which is now almost universally recognized.

Going hand in hand with other major investment areas, such as mobility, big data and social business, the cloud trend provides plenty of opportunities for established suppliers that are ready to adapt their business models, portfolios and skills. But the cloud is also making things easier for new entrants to the market, as it lowers entry barriers in many ways.

PAC's strategic support offering to vendors in cloud computing

  • Strategic planning
  • Grow your top line – prospect identification
  • Go-to market
  • Market positioning
  • Market opportunity assessment
  • Competitive landscape analysis
  • Brand awareness
  • Speaking engagements
  • M&A search / target identification
  • Partner search
  • Strategic workshop

PAC support for end-users in cloud computing

  • Market assessment
  • Benchmarking of cloud service propositions
  • Profiling of cloud service suppliers
  • Provider preselection
  • Strategic planning

All-year tracking of the cloud computing market trends