Cloud computing reflects the shift in demand from a changing economy to a globalized, flexible and network-oriented ecosystem. Today we are closer to the notion of “IT on tap” than ever before.
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Cloud computing is another milestone in ICT, just as mainframe and client/server concepts were, and reflects the shift in demand from a changing economy to a globalized, flexible and network-oriented ecosystem. Today we are closer to the, admittedly not new, notion of “IT on tap” than ever before.
The cloud trend is exerting a massive influence on the ICT industry and the way that technology resources are delivered and accessed. And it impacts all players on the ICT market, hardware and software vendors as well as systems integrators, consultants, outsourcers, telecom providers, value-added resellers, etc.
The cloud services market is already worth more than €100bn, and is still growing by more than 20% p.a., as it supersedes older styles of IT in many areas. Thus, no IT supplier or user can afford to ignore the “cloud phenomenon”, a truth which is now almost universally recognized.
Going hand in hand with other major investment areas, such as mobility, big data and social business, the cloud trend provides plenty of opportunities for established suppliers that are ready to adapt their business models, portfolios and skills. But the cloud is also making things easier for new entrants to the market, as it lowers entry barriers in many ways.
PAC's strategic support offering to vendors in cloud computing
- Strategic planning
- Grow your top line – prospect identification
- Go-to market
- Market positioning
- Market opportunity assessment
- Competitive landscape analysis
- Brand awareness
- Speaking engagements
- M&A search / target identification
- Partner search
- Strategic workshop
PAC support for end-users in cloud computing
- Market assessment
- Benchmarking of cloud service propositions
- Profiling of cloud service suppliers
- Provider preselection
- Strategic planning
All-year tracking of the cloud computing market trends
- Market InSight reports
- Market sizing and forecast, across 30+ countries, including a 4-year forecast
- Vendor rankings in selected countries
- Webinars focusing on cloud computing