The digital transformation approach, the positioning of the customer at the heart of companies’ activities as well as the new technological possibilities based on IoT are moving IT to the center of companies' business strategies and are transforming existing business models.

Companies have to contemplate in which areas and product categories they need to change from a product company into a service provider. Data-enabled business models are opening up new dimensions of doing business, but at the same time are changing the positioning of a company within the current landscape of competitors.

IoT is the real disruptive factor and has taken digital transformation to the next level.

The new solutions (products and services) companies are developing will only translate into success if all business areas from product development over production, logistics, sales, marketing and services up to the top management work hand in hand and across units.

Digital transformation takes place everywhere: on the product & production level, in customer interaction and, of course, on the workspace side. CXP focuses on all these areas and helps end user companies and providers manage their individual opportunities and challenges, through meaningful research and custom-specific advisory services.

See below our current research and consulting offerings around these topic areas:

Research on software and IT services

Latest SITSI® research

Free white papers and trend studies

Free white papers and trend studies

PAC blog posts

Latest blog posts

CXP Group events

Events, workshops and webinars

Custom advisory and consulting

Custom advisory and consulting