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The European insurance sector is entering into an era of unprecedented change.

Changing demographics, evolving regulatory demands, the rise of a new wave of competition, and the impact of emerging technology are creating a perfect storm of new challenges for a traditionally conservative sector.

In response, many insurers are pursuing new strategies to ensure ongoing relevance in the digital age. PAC, Europe’s leading analyst firm focused on the software and IT services sector, has undertaken a study of 200 senior decision makers at large European insurance firms during the first quarter of 2014, to understand their progress.

The study focuses on a number of critical elements. Firstly, in uncovering what insurers are aiming to achieve with their digital strategies, and the organizations and processes they have put in place to implement them.

Secondly, the study analyzes the key challenges that European insurers are running into during the course of their digital journeys, with a key focus on their approach to modernizing their legacy IT landscapes. This is often one of the main stumbling blocks to gaining full value from digital innovation


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