How can European companies remain competitive in a disrupted transport ecosystem?
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Innovation has become an imperative for transport companies in Europe, and larger companies are showing good signs of innovation while smaller businesses are lagging behind. Dealing with high operational costs and a dense competitive landscape is a significant challenge for incumbents, especially in an era when customers have a wide choice of affordable transport options. Therefore, companies are looking to release the pressure by reducing operational costs, which is a major driver of IoT initiatives. Major investments are being poured into smart ticketing and payments, telematics, predictive maintenance, IoT security and connected cargo IoT solutions.
More than 200 senior decision-makers with IoT responsibility from IT departments and lines of business in transport companies in the United Kingdom, France, Germany, the Nordics and Benelux were surveyed by telephone (CATI) for the study. The sample comprises companies with more than 250 employees operating in the airline, rail, road and maritime transport industries.
In our trend analyses in multi-client mode we analyse the status quo and potential of current market and technology trends on behalf of multiple market players. Our analyses are based on phone interviews among decision-makers in ICT buyer companies. The central analysis results are made available free of charge to ICT buyer companies.