Digital transformation is no longer something that happens mainly in the context of customer experience; instead, digital transformation has become a vital necessity for companies in all industries to fundamentally rethink their business models, technology strategies and organizational structures – the silo thinking and structuring by department needs to be broken down and transformed into a cross-functional approach. In most digital transformation programs, the Internet of Things (IoT) is the disruptive force. But of course, IoT is not a single technology; it rather reflects a new way of thinking, enabled due to various new or evolving technologies such as the cloud, artificial intelligence & cognitive analytics, M2M connectivity and, of course, new kinds of requirements in cyber security.
As we at CXP Group have seen that in most cases IoT and digital customer experience can no longer be viewed separately, we decided to combine our two research clusters (digital enterprise & IoT) into one comprehensive research & consulting practice.
As part of the merging process of our two research teams, we implemented several changes and advancements to form a new and extensive research program, which now covers a much bigger number of contexts.
Current multi-client projects
Latest SITSI® research
Free white papers and trend studies
Latest blog posts
Events, workshops and webinars
The digital transformation approach, the positioning of the customer at the heart of companies’ activities as well as the new technological possibilities based on IoT are moving IT to the center of companies' business strategies and are transforming existing business models.
Companies have to contemplate in which areas and product categories they need to change from a product company into a service provider. Data-enabled business models are opening up new dimensions of doing business, but at the same time are changing the positioning of a company within the current landscape of competitors.
IoT is the real disruptive factor and has taken digital transformation to the next level.
The new solutions (products and services) companies are developing will only translate into success if all business areas from product development over production, logistics, sales, marketing and services up to the top management work hand in hand and across units.
Digital transformation takes place everywhere: on the product & production level, in customer interaction and, of course, on the workspace side. CXP focuses on all these areas and helps end user companies and providers manage their individual opportunities and challenges, through meaningful research and custom-specific advisory services.
CXP’s strategy support for digital solution and service providers
- Competitive analysis and market positioning
- Portfolio & go-to-market strategy
- Content-based marketing (white papers, trend studies, positioning papers)
- Speaking engagements
- M&A, target identification, partner search and technology scouting
- Strategy workshop: 'Digital Transformation for IT Service Providers'