Companies rely on business applications from vendors such as SAP, Oracle, Microsoft,, and others to help running their business smoothly and in an efficient way. The wide range of business processes supported by applications as well as the complexity of the solution landscape have contributed to the fact that IT services around these platforms have become a crucial element of the global IT services industry.


Multi-Client projects
Current multi-client projects
  • CRM: Customer Experience - Trends in the German speaking region (DACH; contact: Karen Manzano)
  • Customer Relationship Management (CRM) for SMB's (DACH; contact: Karen Manzano)
  • CRM/CxM 2017 - Digitaliser le marketing, la force de vente et le service client pour transformer l’expérience client et favoriser son engagement (France; contact: Camille Marchand)
  • What can Artificial Intelligence bring to Enterprise Apps? (EU; contact Matthieu Page)
Research on software and IT services
Latest SITSI research
  • Comparison: How the Big Four Application Platform Providers Support the Digital Agenda - InSight Analysis - Worldwide » more
  • Innovation Drives SaaS Adoption in Germany - InBrief Analysis » more
  • The market for SaaS C&SI has reached a tipping point: deployment & migration industrialization is required - InSight Analysis - Worldwide » more
Free white papers and trend studies
Free white papers and trend studies
  • PAC Q&A - SAP S/4HANA transformation: Spotlight on HPE’s approach and capabilities » more
  • SAP S/4 HANA - Ziele, Einführungsstrategien und Bedenken deutscher SAP-Anwender » more
  • SAP System Landscape Optimization (SLO) - Challenges, advantages and strategies in times of SAP HANA and cloud computing (German) » more
PAC blog posts
Latest blog posts
  • Dreamforce: Details enrich the Salesforce platform in various respects
    » more
  • TechEd: SAP works out details of Leonardo » more
  • Is blockchain eating SAP’s lunch? » more
CXP Group events
Events, workshops and webinars
  • We have currently not scheduled any events on business application software & services.


Today, the worldwide Consulting and Systems Integration (C&SI) market related to the four largest platforms, SAP and Oracle, Microsoft and is worth more than €40bn, which means it represents 27% of the total Application related project services market and this share will expand to 31% by 2017. Services for all platforms are expected to perform stronger than the average market.

The BAS services market more and more incorporates the major investment areas such as mobility, big data, social business and cloud. This means that the market still holds many opportunities for established services suppliers. However, they should be aware of the changes in the market with regards to customer expectations as well as to new trends and need to adapt their business models, portfolios and skills accordingly.

PAC’s strategic support offering to vendors of SAP services and BAS services

  • Review & design of business models
  • Identification of most attractive market segments
  • Improving market perception & creation of a compelling market positioning
  • Design of a customer-oriented portfolio architecture / portfolio optimization
  • Increasing awareness through content-based marketing and thought leadership approaches
  • Improving effectiveness of the GTM strategy through sales enablement / designing the right value propositions
  • Design and/or activation of a comprehensive ecosystem
  • Support for inorganic growth / M&A

PAC’s support for end-users of SAP services and BAS services

  • Support of CIO organizations in better aligning with business requirements
  • Design of a business user-oriented service catalog for the CIO organization
  • Building up a business-oriented partner ecosystem for CIO organizations / vendor screening
  • Support in the communication & interaction process between CIO organizations and lines of business in large, transformational IT projects

All-year tracking of the SAP services and BAS services market trends

Current PAC publications on SAP services and BAS services: