Pierre Audoin Consultants (PAC) is a leading market research and strategic consulting firm for the software and ICT services industry.

Our mission is to advise ICT companies on achieving domestic and international growth objectives through the planning, development, implementation, and ongoing support of successful strategies. More than 35 years of experience in the ICT sector, thousands of annual face-to-face interviews, and successful consulting engagements with key industry participants have enabled us to establish solid, long-standing relationships with our customers.

PAC's consulting portfolio covers a full range of services, from core business, competitor, and market analysis, to strategy scenario design and operational assistance, including M&A, change management, and marketing support.