This survey will answer the following questions:

  • Are companies familiar with data storytelling and do they already embrace it to spread knowledge gained from complex analysis?
  • What is the current value of information for decision-making?
  • How do companies tackle the challenge of linking discovery with the communication of insight to a growing audience?
  • What foundations have companies developed to support efficient data storytelling based on the growing number of data sources now available as a result of the accelerating progress of digitalization in recent times?

This study is based on empirical research and explores the current state and future plans of data storytelling within European organizations.