IT vendors’ business environment is increasingly complex and challenging, but also packed with opportunities. Digitization, new market conditions and shifting customer demands are among the drivers for this development.

With trustworthy ideas and actionable concepts we support you in successfully mastering these changes. For IT vendors, we have developed the ‘7-levers-to-growth’ approach, which enables us to systematically analyze and design the areas of action that drive your market success and to execute them accordingly. Our services are tailored to your specific needs and based on 40 years of market insight and experience.

The 7 levers to growth for software and IT service providers
 

Seven levers of growth

Extend markets

For successful growth you need to concentrate on the right markets and market segments in the right place and at the right time. We help you to pick them, always taking into account the market conditions, the competitive environment and your own capabilities.

Our solution:

  • MARKET ANALYSIS
  • COMPETITIVE ASSESSMENTS

Improve perception

To be successful in competitive markets, you need to stand out. We help you to create and implement a differentiating positioning and understandable value propositions that are aligned with your stakeholders’ needs and expectations.

Our solution:

  • MARKETING POSITIONING AND VALUE PROPOSITION CHECK
  • IMAGE ANALYSIS

Optimize portfolio

With IT buyers becoming more demanding and selective, you need a marketing portfolio that sticks in your customers’ minds. We help you to create a future-proof storefront that welcomes your customers without overwhelming them.

Our solution:

  • PORTFOLIO REVIEW
  • MESSAGE CHECK

Increase awareness

In times of information overflow, IT vendors need to find the right way to their customers’ minds to be remembered and to become less exchangeable. PAC is the right partner for the planning and execution of relevant content-based marketing measures and campaigns.

Our solution:

  • CONTENT MARKETING
  • SPEAKER ENGAGEMENTS

Enable sales

Having to deal with aggressive challengers, your sales force needs to be focused and fast enough. We help your sales team to identify appropriate sales tactics and to set the right priorities in identifying the highest client potential for successful closings.

Our solution:

  • PROSPECT IDENTIFICATION
  • SALES BATTLE CARDS
  • WORKSHOPS

Activate ecosystem

In an interconnected world, your customers expect you to be connected as well. A well-managed ecosystem might be the answer. We help you to assess and optimize your ecosystem from an organizational perspective and, in a more practical way, support you in finding the right partners.

Our solution:

  • ECOSYSTEM ASSESSMENT
  • PARTNER IDENTIFICATION

Grow inorganically

M&A activities are an attractive option for instant growth. But the target needs to perfectly fit your plans. We help you identify the right partner to merge with or to acquire, and help you to recognize your M&A opportunities.

Our solution:

  • M&A TARGET IDENTIFICATION
  • COMMERCIAL DUE DILIGENCE