Aurore Goncalves has been working in the SITS industry since 2008 and joined PAC in January 2011.
Role and responsibilities:
Aurore Goncalves is a Digital Market expert thanks to her double expertise in IT & Marketing. She works on consulting projects providing strategic analysis related to cloud computing and business applications in France. Aurore frequently conducts player positioning or rankings, as well as due diligence.
Areas of expertise:
- Digital & business application (omni-commerce, CXM, SCM)
- Cloud computing
- Retail, manufacturing (CPG & life sciences) & transport industries
- Casino Group, IT Project Manager, Retail – Switzerland
- Numsight Consulting, Junior Consultant, Marketing surveys – France
- Master’s degree in Information Systems & Technologies Management – HEC Paris & Mines ParisTech – France
- Master’s degree in Marketing & Business Strategy – Sorbonne University – France